VISUAL COMMUNICATION DESIGNER

Visual Designer &
MA Grahpic Communication Design Student
at Central Saint Martins


My practice bridges systematic design and creative experimentation. With experience spanning high-growth tech (Shopee) and independent practice across Korea, Singapore and London, I specialize in building scalable brand systems and visual narratives that connect with global audiences.



CONTACT

jinonw000@gmail.com
Linkedin
Behance
































CREATIVE PORTFOLIOSleep Life Balance Club
CHANG HO:
Structure as Identity




East Whisk is a conceptual bakery and coffee shop identity designed for the East London market. Positioned to offer a warm encounter rather than merely a quiet escape, the brand focuses on freshly baked goods, carefully made coffee, and a design-first sensibility. The executed brand identity, packaging system, and interior direction establish a visual and verbal system that is lively, intelligent, and grounded. This scalable and distinctive identity balances structure with a playful personality to resonate seamlessly with a design-conscious audience.