Based in London, UK

Visual Designer &
MA Grahpic Communication Design Student
at Central Saint Martins


My practice bridges systematic design and creative experimentation. With experience spanning high-growth tech (Shopee) and independent practice across Korea, Singapore and London, I specialize in building scalable brand systems and visual narratives that connect with global audiences.



CONTACT

jinonw000@gmail.com
Linkedin
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CREATIVE PORTFOLIOJalan Besar: Old meets New
Jalan Besar: Old meets New

This project documents the architectural and typographic vernacular of Singapore’s Jalan Besar district, specifically focusing on Tyrwhitt and Jalan Besar Road. Through a systematic visual archive, the work captures the neighborhood’s unique identity—a harmonious juxtaposition where heritage shophouses and traditional hardware trades coexist with contemporary gentrification. The series explores the adaptive reuse of these spaces, preserving the external history while documenting the internal shift toward modern lifestyle venues.



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