VISUAL COMMUNICATION DESIGNER

Visual Designer
& MA Candidate at Central Saint Martins


My practice sits at the intersection of systematic rigour and creative experimentation. With a background spanning high-growth tech (Shopee) and independent direction across Korea and Singapore, I specialize in building scalable brand systems and visual narratives that work across borders.

Currently exploring how culture, craft, and code can challenge standardized design.



CONTACT

jinonw000@gmail.com
Linkedin
Behance

















My design ethos is rooted in my surname, Won (원). Symbolizing "continuity" and "excellence," it reflects my drive to create cohesive, holistic design ecosystems that resonate deeply with users.
CREATIVE PORTFOLIOJalan Besar: Old meets New
Jalan Besar: Old meets New

This project documents the architectural and typographic vernacular of Singapore’s Jalan Besar district, specifically focusing on Tyrwhitt and Jalan Besar Road. Through a systematic visual archive, the work captures the neighborhood’s unique identity—a harmonious juxtaposition where heritage shophouses and traditional hardware trades coexist with contemporary gentrification. The series explores the adaptive reuse of these spaces, preserving the external history while documenting the internal shift toward modern lifestyle venues.