VISUAL COMMUNICATION DESIGNER
Currently pursuing a Master’s in Graphic Communication Design at Central Saint Martins (UAL), I explore the intersection of visual storytelling and user context. My background spans freelance and corporate roles across Korea and Singapore, giving me a unique lens on global localization.
My design ethos is rooted in my surname, Won (원). Symbolizing "continuity" and "excellence," it reflects my drive to create cohesive, holistic design ecosystems that resonate deeply with users.
CONTACT
jinonw000@gmail.com
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CREATIVE PORTFOLIOMAUM
MAUM
MAUM is a curated design kit that articulates the unique birthday culture of Korea, characterized by visual patterns derived from the eaves of traditional Korean architecture. The project title, MAUM (마음), signifies "mind" or "heart," drawing directly from the cultural idiom "마음을 담아 전하다"—translated as "to send or serve our hearts" in gratitude.
Recognizing that birthdays are not merely a celebration of birth but a pivotal moment to demonstrate appreciation, this kit facilitates an immersive cultural experience. It provides a tangible medium for users to convey sincere messages and gifts to loved ones, embodying the true spirit of "serving one's heart."
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