Based in London, UK

Visual Designer &
MA Grahpic Communication Design Student
at Central Saint Martins


My practice bridges systematic design and creative experimentation. With experience spanning high-growth tech (Shopee) and independent practice across Korea, Singapore and London, I specialize in building scalable brand systems and visual narratives that connect with global audiences.



CONTACT

jinonw000@gmail.com
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CREATIVE PORTFOLIOMAUM
MAUM 
















MAUM is a curated design kit that articulates the unique birthday culture of Korea, characterized by visual patterns derived from the eaves of traditional Korean architecture. The project title, MAUM (마음), signifies "mind" or "heart," drawing directly from the cultural idiom "마음을 담아 전하다"—translated as "to send or serve our hearts" in gratitude.

Recognizing that birthdays are not merely a celebration of birth but a pivotal moment to demonstrate appreciation, this kit facilitates an immersive cultural experience. It provides a tangible medium for users to convey sincere messages and gifts to loved ones, embodying the true spirit of "serving one's heart."

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Dancheong


Inspired by the vibrant colors and geometric precision of Dancheong—the Korean art of decorative painting on traditional wooden buildings—the MAUM project 
bridges heritage with contemporary design. Bold palettes and simplified patterns create a harmonious, modern tribute to Korean cultural aesthetics.