VISUAL COMMUNICATION DESIGNER

Visual Designer
& MA Candidate at Central Saint Martins


My practice sits at the intersection of systematic rigour and creative experimentation. With a background spanning high-growth tech (Shopee) and independent direction across Korea and Singapore, I specialize in building scalable brand systems and visual narratives that work across borders.

Currently exploring how culture, craft, and code can challenge standardized design.



CONTACT

jinonw000@gmail.com
Linkedin
Behance

















My design ethos is rooted in my surname, Won (원). Symbolizing "continuity" and "excellence," it reflects my drive to create cohesive, holistic design ecosystems that resonate deeply with users.
CREATIVE PORTFOLIOSleep Life Balance Club
Sleep Life Balance
Club

Sleep Life Balance Club is a monthly editorial subscription designed to reframe the user experience of insomnia. Addressing the anxiety often caused by a fixation on sleep, the project aims to redirect attention during the lonely hours of the night.

By offering curated content that engages rather than demands, the editorial removes the psychological burden of "trying to sleep." It transforms the night from a period of stress into a space for reflection, allowing rest to occur naturally by deconstructing the user's obsession with the act itself.