VISUAL COMMUNICATION DESIGNER

Visual Designer
& MA Candidate at Central Saint Martins


My practice sits at the intersection of systematic rigour and creative experimentation. With a background spanning high-growth tech (Shopee) and independent direction across Korea and Singapore, I specialize in building scalable brand systems and visual narratives that work across borders.

Currently exploring how culture, craft, and code can challenge standardized design.



CONTACT

jinonw000@gmail.com
Linkedin
Behance

















My design ethos is rooted in my surname, Won (원). Symbolizing "continuity" and "excellence," it reflects my drive to create cohesive, holistic design ecosystems that resonate deeply with users.
CREATIVE PORTFOLIOTOKI
TOKI(RSA Student Design Awards)
Commended Entry

 A group project completed with Ang Ying Jia
and Raja Nurul Huda Binte Raja Ahmad



Brief: How might we support all families, carers, and communities to play and learn more creatively at home?
In Singapore’s high-density landscape, low-income families face a distinct user friction: a scarcity of time, space, and capital that creates a barrier to enriching home environments. This "resource gap" directly contributes to long-term developmental inequality.

TOKI is a service and product system designed to lower the barrier to entry for creative education. By prioritizing accessibility and ease of use, the system delivers structured educational resources that empower parents to facilitate high-quality play without requiring extensive time or financial investment. It is a strategic intervention aimed at democratizing early childhood development through scalable user-centered design.