Based in London, UK

Visual Designer &
MA Grahpic Communication Design Student
at Central Saint Martins


My practice bridges systematic design and creative experimentation. With experience spanning high-growth tech (Shopee) and independent practice across Korea, Singapore and London, I specialize in building scalable brand systems and visual narratives that connect with global audiences.



CONTACT

jinonw000@gmail.com
Linkedin
Behance
































CREATIVE PORTFOLIOTOKI
TOKI(RSA Student Design Awards)
Commended Entry (Link)

 A group project completed with Ang Ying Jia
and Raja Nurul Huda Binte Raja Ahmad














Brief: How might we support all families, carers, and communities to play and learn more creatively at home?
In Singapore’s high-density landscape, low-income families face a distinct user friction: a scarcity of time, space, and capital that creates a barrier to enriching home environments. This "resource gap" directly contributes to long-term developmental inequality.

TOKI is a service and product system designed to lower the barrier to entry for creative education. By prioritizing accessibility and ease of use, the system delivers structured educational resources that empower parents to facilitate high-quality play without requiring extensive time or financial investment. It is a strategic intervention aimed at democratizing early childhood development through scalable user-centered design.


Click the arrow to read through the project
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Click the arrow to read through the project
Click the arrow to read through the project
Click the arrow to read through the project