Based in London, UK

Visual Designer &
MA Grahpic Communication Design Student
at Central Saint Martins


My practice bridges systematic design and creative experimentation. With experience spanning high-growth tech (Shopee) and independent practice across Korea, Singapore and London, I specialize in building scalable brand systems and visual narratives that connect with global audiences.



CONTACT

jinonw000@gmail.com
Linkedin
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CREATIVE PORTFOLIOShopee
Shopee: Scaling Visuals for Growth
> Internship

Wokring at Shopee's Brand & Growth Marketing team as a creative intern, I operated in a hyper-growth environment, delivering high-volume visual assets across the entire marketing funnel. From performance ads on TikTok and Google to localizing massive regional campaigns like the 9.9 Super Shopping Day, I focused on executing scalable, data-driven design systems. To drive user engagement and support corporate growth targets across Southeast Asia and LATAM, my role required cross-disciplinary execution that bridged digital product ads, presentation design, and on-set video production.



Performance Marketing
&  Adaptation

Designing for Conversion & Platform Agility

To drive user acquisition and engagement, I produced and rapidly iterated on paid media assets across key social and search platforms. This required strict adherence to platform-specific best practices (TikTok, Meta, GDN) and fast-paced size adaptations to ensure optimal performance and seamless A/B testing for the growth teams.



Campaign Localization
& Scale

Managing High-Volume Regional Campaigns

For campaigns like the 9.9 Super Shopping Day, I executed large-scale visual systems that balanced Shopee’s strict global masterbrand guidelines with highly localized visual storytelling. This involved adapting assets for diverse cultural nuances and consumer behaviors across different Southeast Asian and LATAM markets.

Ecosystem Expansion
& Multi-disciplinary Execution

B2B Communication & Video Production

Beyond consumer-facing ads, I supported the broader Shopee ecosystem by designing high-stakes B2B collateral, including the Marketing Solutions Summit presentation decks. Additionally, I stepped onto the production floor to assist in the end-to-end execution of a corporate promotional video featuring Google and Meta, managing on-set logistics and capturing B-roll to ensure the final product aligned with strategic business goals.


<Marketing Solutions Video Production>

Bridged creative planning and on-set execution for a B2B promotional video designed to 
drive enterprise adoption of Shopee's ad-tech tools, featuring partners like Google and Meta.


Behind the scenes of the Marketing Solutions shoot