a New Retro, NEWTRO
︎︎︎(Final Year Project)
Retro, which was mainly a source of creation in fashion and music fields, has recently been applied to the design field with the name NEWTRO in Korea. In the recent 5 years in Korea, many food&beverage companies have started to relaunch their old package designs from the 1970s -80s, arousing nostalgia for the older generation and approaching the younger generation with the freshness of old cultures that they haven’t experienced. The project explores Newtro design in the form of packages and analyzes the visual elements inherent in them.
︎︎︎ The findings of the research are showcased in 5 different visual outcomes: